Virtual assistant and chatbot can help businesses automate or handle tasks remotely like responding to customer enquiries and organising your schedule.

Mobile payments offer faster transactions as many customers find it to be efficient and more convenient. It also offers better security as the transactions are instant, and retailers receive the money directly into their account. Furthermore, mobile payments makes it easier for retailers to personalise promotional offers to their customers.

Customer engagement is how your audience warms up to you. To inspire you with tactics already proven to work, here are 6 ways to effectively boost customer engagement on your web and app.

Social media marketing is now an essential requirement for businesses to succeed in this always online generation.

While personalized marketing was already a major necessity for businesses to connect with their customers, the recent pandemic has raised its importance to a whole new level.

For a business to "go green", there are general guidelines or "Green objectives" that retailers should consider and achieve. This includes: Contributing to sustainability targets, Prioritising environmental protection, Comply with environmental standards & conduct, Have Green advocacy & CSR programs and Aspiring to be a gamechanger through green innovations.

Virtual stores are the next level solution to a customer's need to experience a physical retail location but done virtually. With technology advancing even further, virtual stores can also benefit from this innovation.

Video Reels can drive more traffic to your business social media account, here’s how to do it!

Influencer marketing has the potential to help businesses reach a desired target audience. Read on to find out more!

There are many digital platforms a business could be on to reach customers, but a website should remain integral to any digital business strategy.