Target, leverage and drive traffic

Location Based Advertising (LBA) can help your enterprise, SME, and brand to reach out to your consumers at the most convenient times and place. Get your message amplified, speak to a wider audience and connect with your customers directly.

Reach

Reach your customers via SMS message and communicate with them whenever, wherever. 

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Targeting

Target your market based on their location, age, gender, ethnicity and mobile segment.

Location Based Advertising

Affordability

Let your business thrive and reach the right customers at only RM0.30 per reach.

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Case study

See how we’re transforming lives and businesses

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TH Properties Sdn. Bhd.

TH Properties used Location Based Advertising to launch an awareness campaign with the objective of directing traffic to their n

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Siti Khadijah Apparel Sdn. Bhd.

Siti Khadijah Apparel wanted to create awareness and label visibility for their brand, and the best way for them to do it was wi

Case study

See how we’re transforming lives and businesses

Card image cap

TH Properties Sdn. Bhd.

TH Properties used Location Based Advertising to launch an awareness campaign with the objective of directing traffic to their n

Card image cap

Siti Khadijah Apparel Sdn. Bhd.

Siti Khadijah Apparel wanted to create awareness and label visibility for their brand, and the best way for them to do it was wi

Get in touch with us

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Celcom Business Enquiry Form

Want to know more? Check our FAQ and T&C: 

What is Location Based Advertising?
Location Based Advertising (LBA) is a B2B2C business platform which leverage on Celcom subscribers to deliver messaging ads to relevant targeted audience. The broadcast will be on real-time audience that gives direct communication, targeted and personalized. This platform and service compliments the traditional advertising for any campaigns, promotions and events for all types of companies and industries.

How does it work?
Using LBA is simple!

  • Target subscriber enter the broadcast area with active phone, the advertising message will be sent to the subscriber. 
  • The radius of broadcast within maximum of 5km depending on the cell ID locations. 

Our Advertising Channels  
SMS broadcast 

Target Profile

  • Geo-targeting 
  • Age 
  • Gender 
  • Ethnicity
  • Mobile segmentation

Subscription FAQs

  • How can I purchase?
    Submission of an Insertion Order and personalized text message based on campaign within minimum of 3 working days before broadcast date. 
     
  • Is there any agreement or commitment fees?
    There is no agreement and commitment for LBA service, it is all based on per campaign insertion order. 
     
  • How do I know if the message is delivered?
    Post Airtime Agreement (PAA) report will be shared which provide the successful numbers of impression after the end of campaign broadcast. 
     
  • How am I being charged?
    Celcom will only provide the invoice after the campaign broadcast based on PAA report. There is no upfront payment.

The Location Based Advertising Service (“Service”) is made available by Celcom to the Customer subject to these specific terms and conditions for the Service (“Specific Terms and Conditions for LBA” or “STC for LBA”) which shall always be read together with the General Terms and Conditions for Enterprise Services (“GTC”)  published on Celcom’s Website as of the Effective Date (as defined herein). Nothing in this STC for LBA shall be construed as limiting any other rights Celcom may have under the Agreement unless specifically stated otherwise. The Agreement shall come into effect on the date of execution of the SAF by the Customer (“Effective Date”) and shall continue to be in force until terminated or expires in accordance with the Terms and Conditions (“Term”).

  1. Definitions
    In this STC for LBA, unless the context otherwise requires, the capitalized terms have the meanings assigned to them below and in the GTC.

    “Booking Form” means the form completed and signed by both Parties prior to any Broadcast containing details of the Bookings including Profiling requirements as well as preferred date and time of the Broadcast;

    “Bookings” means bookings made by the Customer for advertisement space or Broadcast of the Broadcast Content on the date and time as specified in the Booking Form;

    “Broadcast” means the broadcasting of Location Based Advertising on the date and time requested by the Customer as per the Booking Form or as mutually agreed by Parties;

    “Broadcast Content” means any material supplied by the Customer for distribution of advertising broadcasting through mobile or other multimedia;

    “Commission Determinations” means the Commission Determinations prescribed under Chapter 2 of Part V (Determination) of the Communications and Multimedia Act 1998 including but not limited to Commission Determination on the Mandatory Standards for the Provision of Mobile Content Services and Commission Determination on the Mandatory Standards on Quality of Service (Public Cellular Service);

    “Content Code” means the Malaysian Communications and Multimedia Content Code including any sub-codes and guidelines, as amended or revised from time to time;

    “Customer”, in addition to the meaning assigned to it in the GTC, means any advertiser and/or broadcaster that desires to advertise and/or broadcast the Content through Mobile Device and/or other multimedia as stipulated in the SAF, if any; 

    “General Consumer Code” means the General Consumer Code of Practice for the Communications and Multimedia Industry in Malaysia, as amended or revised from time to time;

    “Profiling” means the criteria of a certain group of recipients of the Service. There are two (2) types of Profiling namely (a) basic Profiling based on the location of the group of recipients (“Basic Profiling”); and (b) additional and custom recipients profiling criteria which may include search behavior profiling which is based on the recipients’ Internet data usage (“Search Behavior Profiling”), gender, age and other criteria which are determined by the Customer through Customer’s additional request from the available Search Behavior Profiling (“Additional Profiling”); and

    “Service” means the LBA service which allows the Customer to engage the recipients through strategic, direct-targeted, personalized and location-based SMS or MMS based on Profiling.
     
  2. Period of Agreement 
    1. In the event Customer subscribes to Yearly Commitment Package (as defined herein), the Customer agrees to subscribe to the Service for a fixed subscription period as specified in the SAF (“Subscription Period”) commencing from the date specified in the SAF (“Commencement Date”). No fixed subscription period applies in the event Customer subscribes to the Standard Package (as defined herein).
       
  3. Provision of Service
    1. Customer has the option to either subscribe to a yearly commitment package (“Yearly Commitment Package”) with the details of the package specified in the SAF or a standard package with the details (“Standard Package”).
    2. Unless otherwise provided in the Agreement, the provision, receipt and use of the Service is non-exclusive and Parties may enter into similar arrangements with third parties.
    3. Any existing Customer subscribing to Standard Package opting to subscribe to additional Yearly Commitment Package is required to execute a new SAF for that purpose which is treated separately from the existing Agreement for Standard Package. In such event, Account Set-up Fee will be waived.
    4. For Yearly Commitment Package, Customer must fully utilise the Yearly Commitment Fee (as defined herein) paid to Celcom during the Subscription Period. Notwithstanding the foregoing, Customer may utilise the Yearly Commitment Fee at any time of Customer’s preferences throughout the Subscription Period. No commitment fee applies for Standard Package and any amount payable to Celcom for each Broadcast thereunder is on pay-per-use basis.
    5. Subsequent to the execution of the SAF, Customer is required to submit a Booking Form with Celcom for each broadcast campaign required by the Customer (“Campaign”). Each Campaign may contain multiple Broadcast(s).
    6. All Bookings are subject to Celcom’s approval and is only confirmed upon Celcom’s execution of the Booking Form and return of the Booking Form to the Customer.
    7. The acceptance of the Agreement by Celcom and the provision of the Service are further subject to the following conditions:
      1. Customer must have signed a complete Booking Form;
      2. Bookings and confirmation of Broadcast must be made at least five (5) working days prior to each Broadcast; and
      3. the Broadcast Content must be delivered to Celcom at least five (5) days prior to each Broadcast.
    8. Geofences:
      1. for the Service in the form of SMS, Customer is only entitled to a maximum of six (6) geofences per Campaign per day; and
      2. for the Service in the form of LMMS, there is no maximum number of geofences applicable, but each geofence will have a minimum inventory of 1,000 impressions. 
         
  4. Fees, Charges and Payment
    1. Upon execution of the SAF by the Customer, the Customer shall pay to Celcom a one-off non-refundable account set-up fee as specified in the SAF (“Account Set-up Fee”). Besides the Account Set-up Fee, there are no other upfront payment required.
    2. All bookings shall be subject to the rates and charges specified in the SAF (“Rates”) and the Booking Form including but not limited to Basic Profiling Fee and Additional Profiling Fee. All charges shall be paid by the Customer to Celcom in accordance with the Terms and Conditions. 
    3. Customer shall pay Celcom a fee for Basic Profiling (“Basic Profiling Fee”) and each Additional Profiling of recipients is subject to a further profiling fee (“Additional Profiling Fee”). Both Basic Profiling Fee and Additional Profiling Fee shall be as specified in the SAF.
    4. Each Customer is required to place a minimum order LBA in the forms of SMS and MMS worth the amounts specified in the SAF (“Minimum SMS Order” and “Minimum MMS Order”) for each Booking. 
    5. In each Booking Form, the estimated amount payable by the Customer to Celcom based on the booking details will be stated (“Booking Amount”). Notwithstanding the foregoing, Invoice will be issued by Celcom for each Campaign and will be based on total number of successful Broadcast.
    6. For Yearly Commitment Package, yearly commitment fee as specified in the SAF shall apply (“Yearly Commitment Fee”) and is payable upon execution of the SAF.
       
  5. Broadcast Content and Customer’s Obligations
    1. The Customer must ensure that the Broadcast Content submitted to Celcom:
      1. comply with all legal and industry standards, including, but not limited to, the Mobile Marketing Association’s Consumer Best Practices Guidelines (if applicable) as well as Celcom’s mobile advertising guidelines (if any);
      2. comply with all applicable laws, ordinances, codes rules, regulations, guidelines, notices, instructions, directives, directions and determinations of all the relevant lawful, regulatory, governmental or statutory authority including but not limited to the CMA, General Consumer Code, Content Code and Commission Determinations or with any notices, instructions, guidelines or directives given by Celcom in connection with the Service from time to time. Such applicable laws, codes or regulations shall include those relating to Inappropriate Content or any other matter which in the reasonable opinion of Celcom may adversely affect the use of the Service as a whole; and
      3. comply with the Terms and Conditions.
         
  6. Broadcast Date and Time
    1. Broadcast window is between 8am to 8pm daily.
    2. Celcom will endeavour to broadcast the LBA at the dates and times booked and confirmed by the Customer but Celcom does not warrant that the dates and/or times of Broadcast requested by the Customer will be accurately adhered to.
       
  7. Celcom’s Rights
    1. Without limiting other rights Celcom may have under the Agreement, Celcom reserves the right, in its absolute discretion and without incurring any liability whatsoever:
      1. to reschedule confirmed booking of Broadcast if conflicts arise between products or programmes as a result of bookings for sponsorship with prior consultation with Customer (if necessary); or
      2. to reschedule the date of Broadcast to another date provided that it shall bear the same value as the originally booked Broadcast with prior consultation with the Customer;
      3. to decline to broadcast any Broadcast Content without assigning any reason whatsoever;
      4. to fade, edit or dot the Content or any part thereof which in the opinion of Celcom contains unsuitable object or promotion with prior written notice to the Customer; and
      5. to not proceed with the subsequent Broadcast in each Campaign if Celcom has been instructed so by any regulatory body or authority.
         
  8. Customer’s Warranties, Undertakings and Indemnities
    1. In addition to other warranties and undertakings under the Agreement, Customer warrants and undertakes that:
      1. the Broadcast Content complies with the requirements set out in clause 5 above; and
      2. the Broadcast Content does not contain any false, inaccurate or misleading information about the product or other object of the Broadcast Content or statements defamatory to any third party.
    2. The Customer shall indemnify and keep Celcom, it affiliates, agents, directors and officers indemnified from and against all actions, proceedings, penalties, claims, damages, losses and demands arising in any manner whatsoever as a result of the use, recording or broadcasting of the Broadcast Content including any royalties payable for the development of the said Broadcast Content.
    3. The Customer’s indemnity obligations under the Agreement shall include claims arising by any third against Celcom in connection with the General Consumer Code and Content Code.
       
  9. Intellectual Property Rights
    1. The Customer warrants that the Broadcast Content conforms to and is in compliance with all laws relating to property and/or proprietary rights including but not limited to Intellectual Property Rights and does not infringe the Intellectual Property Rights of any person or entity.
    2. The Customer warrants that it has been granted the license, right and/or approval to provide Broadcast Content to the recipients by the owners of the Intellectual Property Rights Broadcast Content, appointed collecting societies and/or any person or entity entitled to remuneration for use of the Broadcast Content. 
    3. The Customer warrants that it has paid and shall continue to pay all the necessary license fees and royalties to the owners of the Intellectual Property Rights of the Broadcast Content, appointed organisations and/or collecting societies and/or any person or entity entitled to remuneration for use of the Broadcast Content. 
    4. The Customer shall provide to Celcom on a yearly basis or upon request from Celcom proof of evidence that license, right and/or approval has been obtained and all license fees and royalties have been paid to the rightful owners of the Intellectual Property Rights, appointed organisations and/or collecting societies and/or any person or entity entitled to remuneration for use of the Broadcast Content.
    5. Without prejudice to Celcom’s right to defend a claim alleging infringement of the Intellectual Property Rights of a third party, the Customer shall, upon the request of Celcom and at the Customer’s expense, conduct the defence of such a claim by a third party which alleges the infringement of the Intellectual Property Rights. The Customer shall not make any admission of guilt or liability on behalf of Celcom without Celcom’s prior written approval.
    6. Without prejudice to Celcom’s rights under the Agreement, the Customer shall indemnify Celcom in respect of any and all damages, costs and expenses (including but not limited to loss of profit and reasonable solicitor’s fees) in connection with any third party claim against Celcom that any of the Broadcast Content infringes any Intellectual Property Rights.
    7. Without prejudice to Celcom’s rights under the Agreement, if it is determined by an independent tribunal of fact or law or if it is agreed between the Parties to the dispute that an infringement of the Intellectual Property Rights has occurred Celcom may decline to proceed with Subsequent Broadcast without any liability.
       
  10. Cancellation Rights and Surcharge
    1. In case the Customer cancels any booking, Celcom reserves the right to charge:
      1. 100% of Booking Amount for cancellation made five (5) Working Days or less prior to date of Broadcast;
      2. 50% of booking amount for cancellation made between six (6) to ten(10) Working Days prior to date of Broadcast;
      3. 25% of Booking Amount for cancellation made between eleven (11) to twenty (20) Working Days prior to date of Broadcast; or
      4. 10% of Booking Amount for cancellation made between twenty one (21) Working Days and above prior to the date of Broadcast.
    2. The surcharges above are subject to change and may be amended by Celcom from time to time.
       
  11. Limitation of Liability
    1. Parties agree that each Party’s entire liability in contract, tort or otherwise to each other under this Agreement shall not at any time exceed the limit of liability sum specified in the SAF (“Limit of Liability”). The Limit of Liability shall not apply to the extent that the liability may not be limited or excluded under applicable laws. Nothing in the Agreement will limit or exclude the Customer’s liability in relation to: (a) damage to Celcom’s property, if any, by the Customer and all costs incurred thereto; (b) Customer’s fraud, fraudulent misrepresentation, gross negligence, violation of applicable laws, or willful default; (c) Customer’s breach of its obligations pertaining to Celcom’s cyber security requirements, personal data protection or confidentiality; (d) Customer’s indemnity obligations; and (e) Customer’s payment obligations.
    2. In addition to the above, Celcom shall not liable for any unintentional error or accidental broadcasting of the Broadcast Content during any Campaign and reserves the right to cancel the Broadcast at its discretion. The Customer shall notify Celcom in writing of any errors or incorrect in the Broadcast Content within forty-eight (48) hours of Broadcast, failing which the Broadcast Content shall be deemed to have been correctly broadcasted.
       
  12. Termination 
    1. Either Party shall be entitled to terminate this Agreement by giving at least thirty (30) days prior written notice to the other Party without assigning any reason whatsoever. Celcom shall not be liable for any compensation and damages towards the Customer in the event Celcom exercises its right to terminate for convenience in accordance with the Terms and Conditions. No Termination Fee applies against the Customer in the case of subscription to Standard Package. However, any termination by Customers subscribing to Yearly Commitment Package prior to the expiry of the Subscription Period will always be subject to a Termination Fee as specified in the SAF. 

 

VERSION: 3 October 2018